Luxury Alps is a boutique DMC for the European Alps, creating exceptional journeys for discerning travelers, with particular expertise in family and multigenerational travel. Rooted in the region, we combine local knowledge with thoughtful design and seamless execution.
Living here allows us to understand not only the places, but the rhythm between them. Through trusted local relationships, we introduce experiences that go beyond the guidebooks.
The Alps are more than mountains - they are a connected region where cultures, languages and landscapes exist beyond borders. We design experiences that flow effortlessly between the Alps of Germany, Austria, Switzerland, France and Northern Italy, revealing a region best experienced as one journey.
The best journeys are defined by what guests never have to think about. From private transfers and mountain logistics to changing weather and evolving plans, every detail is quietly orchestrated so the journey flows naturally.
»One of the world’s most iconic regions was never meant to be experienced one country at a time.«
Amy Murphy Pichler Founder & Managing Director
Our Signature
Your Private Europe means the Alps can be just one part of a wider European journey. Wherever you’d like to go next, we bring each part together seamlessly. One journey, designed entirely around you.
Our signet combines the contours of the Alps with the individuality of a fingerprint, because no two journeys should ever be the same.
Our Network
Every recommendation is earned.
We work with hotels, guides and local partners we know and trust, chosen for exceptional hospitality, a genuine sense of place and consistently high standards.
Designed to Flow Naturally
Each Luxury Alps journey is thoughtfully designed to connect Europe's most remarkable places into one seamless experience.
Journey #01
Four cultures. One seamless Alpine journey. From Bavaria through Austria and Northern Italy to Switzerland, landscapes, traditions and cuisines shift as naturally as the scenery - from mountain villages and lakes to vineyards and high Alpine passes.
Journey #02
Long days. Alpine lakes. A slower rhythm. From Salzburg through the Austrian Alps to South Tyrol, days unfold between quiet lakes, mountain meadows, village life and long outdoor dinners. A journey designed around the season rather than a checklist of landmarks.
Journey #03
From Switzerland’s legendary peaks to the lakes of northern Italy, this journey moves between two distinct sides of the Alps. Dramatic mountain landscapes give way to vineyards, elegant lakeside towns and a distinctly Italian pace of life. A journey defined not by borders, but by contrast.
Journey #04
Perfect as an extension to an Italian vacation, this journey combines Venice, the Italian Lakes, the Dolomites, and Bavaria’s capital city into one seamless family adventure. Discover private boat cruises, mountain villages, outdoor adventures, and luxury resorts as you experience two countries in one unforgettable journey.
Our Team
Based in Bavaria, we know one of Europe’s most iconic regions first-hand. We combine deep local knowledge with an understanding of international travelers and nearly two decades of luxury travel expertise.
American-born and based in Bavaria, Amy combines an understanding of the North American traveler with a background in operations and more than a decade of life in the region.
With nearly two decades in luxury travel as the founder of Elegant Travel, Dominik brings deep destination expertise and long-standing relationships across the Alps.
Head of Marketing and Alpine-born, Tessa brings a strong understanding of both European and North American travelers, shaped by several years living and working in the United States.
We specialize exclusively in the European Alps, connecting countries, cultures and landscapes into one seamless journey. Our deep local knowledge, trusted relationships and international perspective allow us to design itineraries that go beyond the expected - with particular expertise in designing journeys for families and multigenerational travelers.
It begins with the travel dates, interests, preferred pace, accommodation style and budget. From there, we create a tailored proposal and refine the journey together before confirming each element.
We work as an extension of your team, handling itinerary design, local logistics, reservations and in-destination support while protecting your client relationship. You remain at the center, with our team providing the regional expertise and on-the-ground coordination behind the journey.
We respond to new requests within 24 hours and typically present initial journey concepts within 3 business days. More complex or festive-season itineraries may require additional planning time.
Most journeys begin at approximately USD $30,000 for two guests, with the final investment depending on season, duration, accommodation, and the level of private services included.
Absolutely. Through Your Private Europe, the Alps can become one chapter of a broader European journey. We can connect guests onward to destinations across Europe while keeping the journey thoughtfully coordinated from beginning to end.
